Monday, April 6, 2015

GCSAA launches "thank a superintendent" campaign

GCSAA is launching an exciting new outreach campaign, hoping to stir golfer appreciation for the great work of our members. By utilizing TV, radio, print and internet media, GCSAA's new "thank a golf course superintendent" campaign aims to reach the 25 million golfers who enjoy the fruits of our superintendents' labors.

The television spots (15 and 30 seconds long) are headlined by the Golden Bear, Mr. Jack Nicklaus, and feature other marquee names, including Rory McIlroy, Rickie Fowler, Jordan Spieth, Matt Kuchar, Michelle Wie and Nick Faldo. These big-name golfers have big-time influence, and GCSAA is using their testimonies to show the golf world why superintendents are a key component of the game's success and enjoyment. These ads will run on the Golf Channel throughout 2015, and you can check them out at http://www.gcsaa.org/thankasuperintendent.

The radio ads, similar to the TV ads, also feature Nicklaus and other brand-name golfers and will air on Sirius XM PGA Tour Radio (Sirius 208, XM 93), as well as local golf radio shows throughout the nation. Both TV and radio ads can be co-branded by GCSAA chapters and aired in their local markets. The radio spots can be heard on the same link provided above.

By tracking internet traffic on golf-related websites, these ads will take advantage of dynamic internet marketing to pinpoint golfers' web browsers and lure them in with a chance to win a trip to the 2015 PGA Championship at Whistling Straits. When golfers view the ad, they are prompted to fill out a "thank your superintendent" form for their chance to win the trip to the PGA Championship. On the back end, GCSAA will then send that thank you note to the golfer's superintendent and the superintendent's employer. Pretty cool.

The project is spear-headed by two new faces to the GCSAA team: associate director of marketing Russell Sypowicz, and director of communications and media, Craig Smith. Both bring great experience to the GCSAA team, and look to continue making headway in future outreach and marketing initiatives.

In other news, Jenny Pagel-Guile is the new face of the GCSAA certification program, replacing recently retired Penny Mitchell. Jenny is working to help further develop and grow the CGCS program and wants to hear member feedback in order to provide more directed services. 2014 saw 22 newly certified members, and eight members have started the process in 2015. Please feel free to reach out to her directly for questions regarding the application process or eligibility at JPagel-Guile@gcsaa.org.

Friday, March 13, 2015

Pennsylvania Golf Day taking shape

On April 15, GCSAA and other allied organizations in the "We Are Golf" coalition will unite on Capitol Hill for National Golf Day. We will tell golf's story, promote our economic impact, share our charitable initiatives and meet with legislators who govern the land where we reside and work.

On June 9, the Pennsylvania GCSA will come together with our own statewide allies and follow that same model to promote the game at our state capital in Harrisburg. What is the purpose? We want to let our representatives know that golf is a business; it's a green space; it's a wildlife habitat; it creates jobs; and it's a valuable community asset. We want to establish trust with our legislators. We want to be perceived as experts in land management. And we want to help.

If we can build these relationships with our state government, it improves our chance of having a "seat at the table" when new bills are proposed. If we can establish the trust that enables and empowers our legislators to seek our opinions, then we are doing ourselves and our industry a great service.

We currently have seven allied organizations committed to participating in our inaugural state golf day, including the CMA, two PGA sections, Pennsylvania Golf Owners (PGO), Western PA Golf Association, Golf Association of Philadelphia and of course, the PAGCSA. We'd like two superintendents from each of our six Pennsylvania affiliated chapters to come to Harrisburg to participate in the day. That being said, if more want to come and see the event, you are more than welcome!

In addition to meeting with state legislators, we will also have a large space in the main Capitol building for each organization to set up an exhibit. If you have ideas on what we should include at our superintendent's exhibit table, please let me know! We want to make sure we are representing the industry well. PGA will also be setting up nets and tees so people can hit some golf balls and get some tips from a PGA professional - how cool!

I will update you further as details develop and we get closer to the June 9 date. I hope you are as excited as I am about this very important initiative -- one that we hope to continue on an annual basis. Stay tuned!


Tuesday, February 3, 2015

A new perspective on nutrient management plans

If you follow this blog, you have likely seen me write about the importance of Best Management Practices (BMPs) and the development of statewide BMP models across the country. By now, I hope we understand why these programs are important for advocacy and government relations initiatives. But if not, here is a refresher:

Golf has long been scrutinized as a contributor, even a large contributor, to the deteriorating water quality of the Chesapeake Bay. For that reason, many states in the Bay's watershed have embarked on legislative-driven journeys to create environmental accountability as it relates to golf course maintenance practices. So, how do we create that accountability? We develop statewide BMP models that we can promote to our legislators.

But once we develop these BMP models, how do we validate to our law-makers just how many golf courses are implementing these BMPs? This is where nutrient management plans come into play. Nutrient management plans ARE the validation for BMPs. Last week I had a long conversation with Peter McDonough, superintendent at The Keswick Club in Virginia, about this very topic. Peter has been instrumental in developing BMPs in Virginia, as well as working with the state government to implement nutrient management plans for golf courses.

In regard to the water quality of the Chesapeake Bay, the main "culprits" of interest are nitrogen, phosphorus and sediments. While Virginia state law allows so much of those given nutrients to be applied in a calendar year, the allowable quantity is usually more than what golf courses actually apply. By developing a nutrient management plan for each golf course, it shows that we are staying within our industry's Total Maximum Daily Load (TMDL). And most of the time, even below the allowable thresholds.

Each golf course in Virginia is required to have a nutrient management plan in place by 2017. And the VGCSA even worked with the state to secure funding assistance. Plans have to be written by a certified nutrient management plan writer and are required to be re-written every five years. Now, while this may sound like a huge expense and burden, the cost really isn't too bad - about $10 per acre. And remember, there is state funding to help aid the financial aspect.

Track with me -- nutrient management plans are a way to validate our use of BMPs, particularly in regard to fertilizer application. But, here is where this gets really interesting -- remember how I said we usually apply less fertilizer than our allowable thresholds? Well, imagine a credit system where we could sell TMDL credits to other industries. That's right, creating nutrient management plans could actually be a revenue stream in the future. And this isn't an outlandish, never-going-to-happen, crazy idea either. Peter McDonough is actually working on the approval of selling these credits in Virginia. And the financial gain could be significant, possibly even in the six digit realm.

So, to wrap this up and bring it full circle: We need to create statewide BMP models to illustrate our responsible use of water, resources and nutrient application. Development of nutrient management plans are a way of validating these BMP models, and possibly a future revenue stream. So not only are we bringing golf into the good graces of our state and federal legislators; these programs also help protect us and give us a "seat at the table" when we face future legislative changes. And last, but certainly not least, we could even make some money along the way.

Thursday, December 18, 2014

Local super inducted to Hall of Fame

If you are familiar with the golf business in the Eastern Shore of Maryland, then it's likely you are familiar with the name Joe Perry, CGCS at Eagles Landing Golf Course in Berlin, Md. Joe has been the superintendent at Eagles Landing for almost 25 years and was recently inducted into the Eastern Shore Golf Hall of Fame -- one of the few superintendents to ever achieve such a distinction.

Joe has been involved in the Eastern Shore Association of Golf Course Superintendents for years. The chapter is a longtime host of the annual crab feast and pig roast, which raises money for organizations such as the Wounded Warriors Project, Autism Speaks, Maryland Turfgrass Council and others. In 1998, he helped develop the silent auction to add to the pig roast, which would help raise even more money for a local charity close to Joe's heart: the Believe in Tomorrow Children's Foundation. To this day, the ESAGCS has contributed $180,000 to support the children's house by the sea in Ocean City. This year alone, the crab feast and silent auction raised a total of $29,000 to divvy out to these great causes.

So, I sat down and asked Joe a few questions about his career:

Q: How did you learn about this induction?
A: Three years ago they nominated me, and at that time I declined the nomination because there were other guys still working who had been around longer and done more. So I nominated Tom List, who had been a superintendent down here for about 30 years and probably 25 as a CGCS. So, they awarded the nomination to Tom, and he was the first superintendent inducted into the Eastern Shore Golf Hall of Fame. Through this time, they kept my nomination in play and the committee brought it back this year. I found out in September I would be inducted.

Q: Why did you get in to the GC superintendent business?
A: Probably like a lot of other guys (almost by default). I originally wanted to be in Parks and Recreation. The year I graduated there was a hiring freeze with the federal government, so the only job I could get was cutting grass at a cemetery, which bordered a golf course. Some of my buddies were working on the golf course and having a grand old time, while I'm over there bored in the cemetery. The next year I got a job on the golf course, and the rest is history.

Q: What do you like most about this business?
A: Well, you never have a boring day; that's for sure. You always have something new -- new challenges, new projects. It's the only field I know where you have to wear so many different hats and have so many lines of expertise. I think we are the jacks of all trades.

Q: If you had to choose one other career, what would it be?
A: Fishing guide in the summer and a ski instructor in the winter.

Q: Biggest lifetime accomplishment?
A: I'll call myself a successful family man. I have been married 32 years, and I have two adult kids who are successful. I think that is my biggest accomplishment.

Q: What is your advice to a student coming out aspiring to be a superintendent?
A: I have a kid working for me who is trying to find a career path. He came to me this summer and said he really liked this business. I told him it's a great business, but you have to work hard. He wanted to sign up for the Rutgers program, but I told him to go check out the three-week course. He loved it! I've told him you have to use peripheral vision on the golf course. Look at things differently and from every angle, and figure out how your'e going to be a good problem solver. Superintendents are good problem solvers.

Q: What is key to the future success of golf?
A: The key to the future of golf is affordability, playability and getting a younger population interested in the game, which circles back to affordability, playability and pace of play. If I'm an 18 handicap and I go out to the hard course and get beat up, it's not as fun. If I go to a good golf course that isn't overly difficult and the pace of play is good, it's fun! It's all part of the sustainability circle. We want people to have fun and play at a good pace.

Q: Last word?
A: Members have to get involved and take advantage of the assets that GCSAA and their local chapter have provided. I think everyone needs to get involved, because there are a lot of resources out there. Get involved in the community too, and make a difference!

Thanks for the interview, Joe. And congratulations on your achievement!

Friday, October 31, 2014

Skateboard-golf?

Do you like to surf? How about snowboard? Or skateboard? Well, one exuberant start-up is bringing skateboarding to the golf course. Literally. Instead of commuting to your next shot sitting down in a cart next to your playing mate, imagine mounting an over-sized skateboard and traveling standing up, leaning in to the turns as you would on a skate board, snowboard, or surfboard. Sounds kinda fun, right? It certainly does to me!

Golfboard is a new product developed by surfing nut Laird Hamilton and Bally Total Fitness founder Don Wildman. And the company has recently raised 1 million dollars to increase production for a list of backlogged customers in the golf market. Could it be a hit? I don't know, but I think it sounds cool. I like to surf. I like to snowboard. And I like to golf. Three-in-one? Boo yeah! To see the Golfboard in action, check out http://www.bizjournals.com/portland/blog/threads_and_laces/2014/10/bend-company-golfboard-raises-1-million.html

Will it bring more people out to the course? I don't know, but either way I'm a fan of the initiative. Regardless of how it's received in the golf community, it's an innovative product that could reduce turf stress, bring out new golfers, and add a twist of enjoyment to the round. Sounds like win-win -- I'm in. What are your thoughts? Comment below or tweet using #Golfboard.


Thursday, October 2, 2014

Water and conservation survey launches

Environmental management is a bit of a “buzz word” in our line of work, and for good reason. Within our inner circles of the golf industry, we realize how responsible we are with nutrient and water management, habitat development, Integrated Pest Management (IPM), Best Management Practices (BMPs), and so forth. And while many of our golfing constituents see these practices embraced and employed each time they hit the links, that may not be true of the general public and our legislators.

The point is, perception is reality; but perception isn’t always aligned with reality. We find ourselves in an era where words like sustainability, going green, organic and stewardship are used to describe practices that govern many industries across the board. And while I think many of us embrace our environmental progressiveness, we need to do a better job of communicating it.

That’s why GCSAA is seeking your help in gathering data about our water and conservation practices. Collected data will be compared to information gathered in 2006 and used to gain a picture of water and environmental stewardship in the profession.

Complete the survey online until Nov. 17 »

For more information, please visit the Golf Course Environmental Profile overview. I want to encourage all golf course superintendents (GCSAA members and non-members) to be champions for this effort. Together, we can use this material for the advocacy and betterment of our profession as we communicate the good things happening on our golf courses. And as always, thank you in advance for your commitment.

Friday, September 5, 2014

Golf's popularity growing again?

If you watched the PGA Championship on Sunday, there is no need to explain the thrilling finish golf fans everywhere got to experience as play came down the stretch at Valhalla. With three of the tour's most popular players battling to the end, pressed by expiring daylight, executing nasty-good shots with jaw-dropping drama and excitement, it was simply great golf to watch. You had one of the game's long-time fan favorites and a savvy vet Phil Mickelson, who doesn't know the meaning of conservative golf. You had young, budding star Rickie Fowler, who brings color to the game (literally, check out his outfits) and who had finished top 5 in all three previous majors to that point. And then you had red-hot Rory Mcllroy, fresh off a win at the British Open, oozing with confidence as he stared down tee shots and playing so well that you probably would have spontaneously combusted should you got near him. Yes, we have some stars on the rise, and they can captivate an audience.

Case in point, this PGA Championship was the highest rated in 5 years (source: pga.com), since a time when -- you guessed it -- Tiger Woods was battling atop the leaderboard to win yet another major championship. Ironically he didn't, as he wound up losing to the one-hit wonder Y.E. Yang. Granted, I'm a fan of golf and probably would have been following the finish at Valhalla regardless of who was in contention. But that finish, it was one for the books. And while Rory and Rickie may not have quite that polarizing draw that Tiger always brings to the game, I think they come close.

Rickie goes about it with a quiet confidence and bright clothing. But he represents a new generation that isn't afraid to push the style envelope a little bit on the golf course. After all, we need to embrace a new generation of golfers in order to the grow the game. He is one of those players who goes about his business in seemingly all the right ways, with a little bit of flash here and there. It seems like you just can't help but root for the guy. Then you add in the fact that he's 5'9'' and 150 lbs. dripping wet, and it gives little guys hope that they can still hit the long ball even without the 6'2" frame to create that ridiculous leverage through the golf swing. And let's not forget -- he's an American!

Then you have Rory, a humble young Irishman, who may wear his confidence on his sleeve a bit more than Rickie, but probably deservedly so. He already has four major championships to his name, and is showing no signs of slowing down anytime soon. Is the plot thick enough for you yet? Because you could create a narrative of Rickie being cast in Rory's shadow as he tries to start capturing major championships of his own, and maybe even a scenario in which he finally capitalizes and beats Rory down the stretch. It's even more exciting when you add in that they are close in age, with Rory being 25 and Rickie being a year older at 26 -- oh, and the fact that they hail from two different countries.

For all that Tiger vs. Phil used to be, I think this can be just as good. We even have an added narrative of these two facing each other every other year in the Ryder Cup. I don't know about you, but coming off that finish at Valhalla, with these two playing that well, it makes me that much more excited to see what the 2014 Ryder Cup has in store. Coming off a wrenching loss to the Europeans on home soil at Chicago's Medinah Country Club, Rickie leads the U.S. team over to golf's homeland as they look to avenge their defeat at Gleneagles Hotel. Who knows, maybe this is where Rickie counters and leads the U.S. to an upset victory over the Rory-lead Europeans.

So tell me, do you think golf's popularity is on the rise?