We talk about how educated golf course superintendents are, and it's true. But do we do a good job leveraging qualifications to increase salaries? To gain clout with our members? To create job security? Some probably do, some probably don't. One would be hard pressed to find another industry that invests in continuing education as much as ours does. Although basic agronomic programs will never change; new products, new technology, evolving legislation and ongoing commitment to environmental programs make the job of a superintendent ever changing and always challenging. But you are qualified to do the job, and do it well. So you should be compensated fairly based on your experience and qualifications.
Have you ever heard of GCSAA's compensation and benefits report? If you haven't, you should take a look at it. This report breaks down industrywide compensation trends using various factors such as facility type, facility location and personal education. The report can be a useful tool, and it's not limited to those starting new employment. Why not use these statistics to leverage a raise during your annual review? If money isn't an option, how about leveraging qualifications to improve your benefits package?
To elaborate further, how about leveraging your "Class A" or "CGCS"? An abundance of educational hours are inherent to these distinctions, and those accomplishments should be communicated to your employer. By communicating these achievements, you just may gain their trust more so than ever before. For example, add "Class A Superintendent" to your business card. Add it to your email signature. Perhaps promote it in a board meeting when the opportunity presents itself.
If you do fall into that category of looking for new employment, take advantage of GCSAA's career services page. There you can gain tips for building your resume and cover letter, explore professional and personal profiles and websites, and grow your understanding of how to negotiate with an employer so that both sides come out happy.
I think sometimes in our industry we want to create a great product for the golfers and stay out of the limelight. But when it comes to negotiating and promoting yourself (and your qualifications) to your superiors, it is time to let your star shine a little bit. After all, you deserve it.
